We may collect personally identifiable
information ("PII" - for example, your full name, email address, mailing
address, telephone number, mobile phone number or credit card number)
from you when you voluntarily submit the information to us, such as when
you purchase items from us, sign up for one of our services or programs
or register with our Site. We may also collect PII from you--either
directly or via a third party--in other ways, including, without
limitation, if you choose to subscribe to our email program; participate
in sweepstakes, contests, surveys, and polls; participate in our
Personal Shopper program; post content or suggestions on this Site; or
use any of this Site's other features that otherwise permit you to
provide information or other content.
We also may collect other information about
you, including, without limitation, demographic information (such as
number of household members, age, and gender) and information about your
purchase preferences directly from you (whether online or offline) or
from third parties such as public databases, social media platforms,
data append services and others. In addition, we may collect information
(such as your interests, hobbies, lifestyle choices, groups with which
you are affiliated, products you want, like or own) from you as you use
this Site and when you choose to provide this information to us through
any interaction with this Site or otherwise.
We may use the information we collect from
and about you to: process and fulfill your order, notify you of your
order status, prevent fraud and otherwise provide you with customer
service; respond to your inquiries and requests; create an account and
register you as a registered Site user ("Registered User") and/or Shop
Your Way member ("Member"); for marketing purposes and to send you
information regarding this Site and other Sears Holdings Sites, as well
as about our products, programs or services; provide you with mobile
alerts, if you have requested them; customize your experience on this
Site and on other Sears Holdings Sites; provide you with relevant
offers, products and services; permit you to use this Site's social
networking features; or provide you with other services. Please note
that message and data fees may apply if you register for mobile alerts.
We may also use the PII we collect from and about you for our business
purposes, such as data analysis, audits, developing new products and
services, enhancing our Sites, improving our services, personalizing
your experiences, identifying usage trends and determining the
effectiveness of our promotional campaigns.
We use single sign-on services that allow
you to sign into this Site using your third-party social networking
login credentials for accounts such as Facebook, Google or Yahoo. This
allows you to link your existing social network profile to your Site
account. Once connected, you will be able to post content on the
third-party website from this Site and interact with your friends from
the third-party site(s). Any information or content that you post to the
third-party website will be subject to that website's own privacy
policy. We may also access and use available information from your
third-party social network profile, such as your name, location, profile
picture and information, gender, list of friends, friends' profiles or
postings, email address, wall postings and news feed.
We may use your PII to allow you to send
messages to a friend through this Site. By using this functionality, you
are telling us that you are entitled to use and provide us with your
friend's name and email address.
Some Site features may make use of your
device attributes and settings that will allow our Site to determine
your physical location. Such technologies may include IP address
mapping, WiFi, GPS signals, cell tower positioning or other
technologies. We use this information to enhance and personalize your
experience and provide you with offers, products and services that may
be of interest to you. For example, this Site may help you find your
closest store or send you messages that may be of interest to you based
on your current location. Sears Holdings has no control over your device
settings, but we do recommend enabling location services on your device
so you can take advantage of the location based features and
functionality offered by this Site.
Non-PII may be collected from you by means
of cookies, pixel tags (also called web beacons or clear gifs), local
shared objects and other technologies. Cookies are small bits of
information that this Site places on your computer. We and our third
party service providers use these technologies to identify your IP
address, browser type, device characteristics, domain name, referring
urls and specific links and web pages through which you click. This data
is collected automatically and utilized for data analytics, site
operations, fraud prevention and to help us improve this Site and your
overall experience. This technology also allows us to recognize you when
you return to this Site and to provide you with a customized experience
that we feel will be of value to you. We may use and disclose non-PII
in any manner for any purpose, except where prohibited under applicable
law.
